CPG Dominance: Building the Consumer Activation Category
One of the strongest signals of CRWD's momentum this quarter has been how many leading consumer brands now run their campaigns on our platform to drive measurable retail performance.
Historically, brands have relied on multiple vendors to execute product sampling, influencer campaigns, retail marketing, user-generated content, shopper insights, and sell-through initiatives. CRWD replaces that model with one platform: brands operate the campaign themselves, the agent deploys members and Community Leaders, and verified purchases, retail velocity, authentic UGC, and real-time reporting come back in one place.
This is resonating with both emerging challenger brands and some of the world's largest enterprise organizations, reinforcing our belief that Consumer Activation is becoming a new category within the marketing ecosystem.
American Eagle
American Eagle's nationwide Back-to-School campaign runs on CRWD, with members deployed by the agent to bring Gen Z shoppers back into malls through a Y2K-inspired retail experience built around community, creators, and real-world participation.
Little Caesar's
As Little Caesar's introduces its new self-serve pizza concept, the campaign runs on CRWD — the agent deploys hundreds of local creators and consumers to generate awareness, drive trial, and create authentic social proof around the new store format.
Unilever & JUUS
Unilever's nationwide launch of JUUS at Target runs on CRWD, validating the platform's growing role in enterprise retail.
This follows a successful Q2 campaign with Carpe, also run on CRWD, which drove product awareness, verified purchases, and retail momentum across Target locations nationwide.
Final Boss Sour
After running its Walmart rollout on CRWD in Q1 + Q2, FBS — now the world's top-selling sour candy — is expanding nationwide into Target, CVS, and Kroger.
Strategic Positioning
An encouraging trend we've seen is that many of our fastest-growing accounts are some of the world's largest consumer packaged goods companies, including Unilever, and they are operating the platform directly.
While our immediate focus is making every campaign that runs on CRWD deliver measurable results, this adoption also opens the door to long-term platform partnerships with some of the industry's most influential organizations. As CRWD expands within the CPG ecosystem, one portfolio brand running on the platform naturally pulls additional brands from the same enterprise onto it.